To celebrate the partnership, Erewhon has launched an exclusive Erewhon at LACMA Collection, inspired by Three Quintains (Hello Girls), the iconic 1964 public artwork by American artist Alexander Calder located in front of the café.

The limited-edition collection features a sweatshirt, tote bag and hat, each finished with hand-painted details that make every piece one of a kind. And, fittingly for Erewhon, the prices are anything but modest: the hat retails for $90, while the tote bag is priced at $300. The collection is available at the LACMA Store in the David Geffen Galleries and through the museum’s online store.

Erewhon is also introducing the LACMA Smoothie, available exclusively at Erewhon at LACMA. The colorful drink blends organic pineapple, mango, strawberry, mandarin and lion’s mane mushroom, bringing the vibrancy and creativity of the surrounding art into the café experience.

As a longtime supporter of arts and culture in Los Angeles, Erewhon will contribute a portion of proceeds from each purchase in the limited-edition collection to support LACMA’s education and exhibition programs, which serve approximately one million visitors each year.

“We are absolutely thrilled that Erewhon at LACMA is becoming a permanent fixture of the museum experience,” said Michael Govan, LACMA CEO and Wallis Annenberg Director. “Erewhon is a true Los Angeles family-owned icon that champions creativity and wellness while remaining deeply committed to its communities. This partnership will continue to offer visitors a unique experience where food, public art and culture come together.”

Tony Antoci, CEO of Erewhon, said the evolution of the partnership from a pop-up to a permanent location marks an important milestone for the company. As Erewhon’s first-ever concept café, Erewhon at LACMA also represents a new chapter in the brand’s approach to community and cultural collaborations.

“This truly feels like a celebration of Los Angeles,” said Josephine Antoci, president of Erewhon. “Bringing Erewhon and LACMA together creates a place where the community can gather, connect and make memories for years to come.”

With the permanent Erewhon at LACMA, the partnership brings together art, food, wellness and community, creating a new destination within one of Los Angeles’ most prominent cultural institutions.